Whatever kind of takeaway or restaurant you own, an enticing menu is essential for setting you apart from competitors.
To design your menu, you’ve got to keep your main aim in mind: to tempt customers into placing an order.
Here are a few of our tips on how to design a menu that customers are unable to resist!
Show your food
Visual advertising is the most effective when it comes to food. We all have a desire to view beautiful images of the actual food we could be eating. Although we would always recommend that you use professional photographers for your own photography, using Prontaprint to design for you, means that your restaurant can access our own image library and the stock photography we offer.
Clear Contact Details for Takeaways
Make it as easy as possible for people to place an order with you – with clear concise contact information. Emphasise these details by making the font bold and a contrasting colour to the background. It’s also a great idea to pop your opening times on your menu and any info regarding delivery if offered (e.g. minimum order, delivery radius).
Menu Navigation
Smart categorisation is a good way of making it far easier for customers to take in everything on your menu. Too much text in random order can be off-putting. By breaking your menu into sections, it makes it that much easier to plan their order.
Fold or Finish
When you’re creating your menu, you’ve got to consider ease of use for you and your customers. If the menu is for Dine in then the size may be dicatetd by Table size or layout and a laminate will aid its longevity and help with wipe cleans. If your menu is a takeaway then a smaller size is more beneficial for staorage and or posting, Dont forget by adding a fold you add another 2 sides for information.
Display those Alergens
If your food may contains any of allergens, you should declare this on the menu. Dont forget to list if certain dishes are suitable for specific Diets such as Vegan etc.
We hope these hints and tips help you to design your perfect menu! Dont forget here at Prontaprint Bishop’s Stortford we have Graphic Designers that can take all the work out of your hands and into our experienced hands. Get in touch if you need any information or Pricing.
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